MARKETING &
DISTRIBUTION
MARKETING STRATEGY
Deep Red builds on a proven model we’ve refined through Star Wreck, Iron Sky, and Mad Heidi: turning fans into an active marketing force. Each project taught us how early engagement creates ownership — and how every fan who participates brings more fans with them. By combining this fan-powered approach with modern digital tools and automation, Deep Red becomes a self-expanding ecosystem — a global audience that fuels its own growth long before the first film is released.
DISTRIBUTION STRATEGY
Our distribution approach will be designed together with key partners early in development to align fully with our fan-driven marketing model. Traditional release patterns are rapidly changing, and Deep Red’s launch — planned for 2029 — must meet audiences where they are, not where they were. We aim to build a flexible, hybrid distribution plan that combines global digital platforms, event-style theatrical releases, and direct-to-fan models. By collaborating early with distributors who understand both data-driven reach and community engagement, we can ensure that Deep Red’s release strategy remains viable and profitable in the evolving media landscape 3–4 years from now.